TV Access's custom database includes:
Radio (12,007)
Broadcast Television (1,154)
Cable Networks (87)
Cable head ends (4,320)
Daily Newspapers (1,467)
Weekly Newspapers (12,453)
Magazines (3,211)
Billboard posting companies (449)
Airport posting companies and local airport authorities (243)
Internet banner outlets (339)
Transit outlets (227)
TV Access provides the most extensive tracking and reporting in the industry. Our tracking begins with the industry standard direct mail responses from out-of-home media companies, followed by another direct mail follow-up and two telemarketing follow-ups over the course of nine months. In these additional outreach efforts, we attempt to determine the location and length of the posting as well as receive photos of the site whenever possible.
Due to our tracking and reporting methods we have an exceptionally strong database that includes more than 1,100 television stations, with more than 100 fields and multiple contact names for each. We code PSAs into 33 different categories and can access usage information for each station for over 20 years. Our constant feedback also enables up to know the station's preferred format for receiving PSAs and the correct contact to send it to.
TV Access is committed to remain the industry leader in innovative solutions for PSA distribution. Some of our innovative achievements include:
We were the first PSA distributor to use Sigma™ electronic tracking to track PSAs during live broadcast.
We originated online reporting for PSAs and continue to expand this service, simplifying the reporting process and providing tools to maximize PSA usage. One example of the online reporting service's expansion is the development of locally generated follow-up letters that are currently available to clients through our web site.
We developed customized packaging with the Ad Council nearly 15 years ago.
We have pre-labeled station contacts that facilitate completion of our response cards and improve the quality of our database.
We were the first distributor to provide distribution to radio stations on CD. This was done in response to information we obtained from our annual surveys to radio stations.
We are constantly striving to improve and build on these services to ensure the best possible production, reporting and distribution services for your PSA. Some of our current projects include:
TV Access provides localized materials for all PSA media, including television, radio, print, billboards, transit, stadium, theaters and airports. Due to extensive in-house resources, TV Access can handle these localization in an efficient and cost-effective method.
TV Access has had great success distributing internet banner ads, but due to chaos within the media, we have developed a new source of internet outreach and are in the process of developing a second method of internet distribution for not-for-profit organizations.
We are in the process of developing tools that will dramatically increase our ability to not only reach a Hispanic audience, but generate qualified responses.
Bi-lingual Media Services
Presently, TV Access is the only distribution service that has developed special programs that maximize usage and reporting by the Hispanic media. We carefully code our database to determine which stations want bi-lingual PSAs and which stations want Spanish-only PSAs.
We also provide the following services to the Hispanic media:
Innovative packaging that provides our Hispanic distribution targets with a clear and professional message.
Spanish-speaking telemarketing services that are sensitive to each of the four prominent Hispanic dialects in the US.
Reporting that provides a clear picture of Hispanic outreach within the Hispanic community.
Station list preparation based on extensive distribution history.
Multiple station contacts to provide the best opportunity for the successful placement of Hispanic PSAs.
Out-of-Home
TV Access can design solicitation campaigns for each of the Out-of-Home venues:
30-Sheet Billboards
8-Sheet Billboards
Bus Shelters
Transit Boards 11”x28” and 22”x21”
Mall 40”x50” backlits
24”x36” Posters and Airport Dioramas
Prior to placement, TV Access determines the interest each vendor has in public service placement for each medium.
Billboard Production Services:
• Concept review
• Creation of electronic print files
• Print 30-Sheet and 8-Sheet billboards
Billboard Distribution and Reporting Services:
• Mail solicitation to billboard companies
• Process, ship and handle orders in a timely manner
• Bi-monthly reporting on placement and usage
• Photographs of placements whenever available
Transit Bulletin Services (11" x 28" and 22" x 21")
• Write transit bulletin announcement letter and order form
• Printing of Transit Bulletins (22" x 21" only)
• Write transit bulletin announcement letter and order form
• Printing of transit bus interior cards (11" x 28" only)
• Packaging standard business envelope (2 color)
• Shipping and handling, including announcement letter, mailing list and NFP Postage
• Quarterly Reporting
Bus Shelter Poster Services:
• Write transit bulletin announcement letter and order form
• Printing bus shelter posters (46"x 69") on duratrans or similar materials
• Packaging standard business envelope (2 color)
• Shipping and handling, including announcement letter, mailing list and NFP Postage
• Quarterly Reporting
Airport Backlit Diorama Services:
• Production proposal for AHA’s airport backlit billboards
• Print images on duratrans (or similar)
• Print diaoramas (4' x 5')
• Distribute to major airports (1 million viewers monthly)
Airport PSA Reporting Services:
Quarterly Summaries that include:
• Number and location of placements (photos when possible)
• Report of dollar value equivalence
• Estimate of audience impressions
• Final cumulative reports that include Placements, dollar value equivalence and audience impression estimates
Please contact the following people as references for the quality and scope of our services.
Danielle Linet
The Advertising Council
261 Madison Ave
New York, NY 10016
(212) 922-1500
Joyce Strange
VP-Commercial Standards
ABC Network
77 West 66th Street
New York, NY 10019
(212) 456-7915
Karen Brownlee
Juvenile Diabetes Research Foundation International
120 Wall Street
New York, NY 10005
(212) 785-9500
Janis McCabe
March of Dimes
1275 Mamaroneck Rd
White Plains, NY 10605
Patricia Altman
Breast Cancer Research Foundation
60 East 56th Street
New York, NY 10022
(646) 497-2603
Linda Isaac
Peace Corps
1111 20th Street NW
Washington, DC 20526
(202) 692-2233